Unless you’ve spent the last few months with your friend Wilson on an island in the middle of the Pacific Ocean, you’re aware of the intangible and evolving entity that is ChatGPT.
A true revolution, this tool allows you to get answers to your questions and even automate certain repetitive and time-consuming tasks. ChatGPT is a public communication success, a marketing buzz. However, we should not reduce the field of artificial intelligence to this single instrument. Several AI-powered tools have specific utilities and will, in the medium term, become essential in the field of communications.
Don’t Fall Into the Trap
The field of artificial intelligence is still in its infancy, offering a range of possibilities and potential solutions that can quickly prove costly in subscription fees, without necessarily producing satisfactory results. It is essential to remain vigilant about real needs and to use these tools to optimize invested time. Some tasks, such as press article review, web development, and graphic design, will benefit from these advances in the near future. Notable examples include LeonaroAI and Midjourney, which stand out for their ability to generate quality images from a few lines of text. Although these are not yet perfect, they remain a solid source of inspiration. However, it is imperative to take into account aspects relating to copyright, as the use of pre-existing images by artificial intelligence for its learning and construction could lead to serious legal problems in the future.
Applied to the world of communications, artificial intelligence particularly fulfills the role of a learning companion. In this field where urgency is often paramount, it is crucial to quickly acquire an understanding of the environment in which our clients operate. In this regard, AI language models such as ChatGPT are valuable tools for content aggregation. While an organization can thus benefit from a gain in time and mobilized resources, human advice based on practical experience remains essential for the execution and success of a communication strategy with many uncertainties.
AI in the Service of Cybersecurity
Another string to its bow, AI can also be used to improve the security of your company. Anomaly detection algorithms can be used to monitor suspicious activities and detect online attack attempts. Public relations firms can also use AI to protect sensitive and confidential information of their clients, using encryption algorithms to secure data.
We find ourselves today on the edge of a revolution as important as the transition from typewriter to computer. Those who know how to clear a path through the growing jungle of tools offered by AI across the Web will certainly appreciate their new skills in a few years.